# User groups

User groups help you analyze activity across specific user segments. Common groupings include:

Departments and internal teams
Project teams
Geographic locations and offices
App-specific seat holders (e.g., "Hubspot users")

Users can be can be part of multiple groups, allowing you segment users by multiple criteria.

# Create a group

Navigate to Team -> Groups
Click Create group
Enter a name and description
Add tracked users to your group (this can be modified later)

# View group activity

Once you've created a group, you'll be able to filter app activity by group using the User Groups on any app's detail page.